A CLEARER VIEW OF YOUR AMAZON ADS
Find the waste.
See your
next move.
One workbook. A full PPC audit.
Know what to cut, adjust, and grow.
Get my free audit First report free.
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FROM ROWS TO RECOMMENDATIONS EXAMPLE
X
Amazon bulk workbookSponsored Products · XLSX
REVIEW WASTESpend. No sales.$120 spend → 0 orders
REFINE BIDSGive every bid a reason.Performance → suggested adjustment
FIND OPPORTUNITYA converting term. A next step.Search term → exact keyword candidate
BUILT FOR YOUR WEEKLY REVIEWSponsored Products/USD accounts/You approve every change
THE AUDIT, AT A GLANCE
Less digging.
More direction.
See what’s behind each recommendation.
Choose a feature to take a look.
01 / CLEANUPStop feeding
Stop feeding
the wrong clicks.
Find negative and pause candidates, with the spend behind them.
See the example report ↗SEARCH TERM REVIEWIllustrative example
free travel mug
Spend$120.00
Orders0
Sales$0.00
CANDIDATE TO REVIEWAdd a negative exact keyword
Review02 / BIDSMake the bid
Make the bid
match the evidence.
Review increases and decreases against your break-even target.
BID ADJUSTMENTIllustrative example
stainless steel mug
Current bid$1.20
Suggested bid$0.84
REVIEW THE REASONACoS above break-even
03 / PLACEMENTSPut placement
Put placement
spend in context.
Placement opportunities, backed by the campaign data available in your file.
CAMPAIGN PLACEMENTSIllustrative example
Top of search24% ACoS
Product pages58% ACoS
Rest of search32% ACoS
COMPARE BEFORE CHANGINGReview placement adjustments
04 / DELIVERYQuiet targets
Quiet targets
need a closer look.
Find zero-spend targets and check possible causes before raising bids.
ZERO-SPEND CHECKIllustrative example
ceramic travel cup
Spend$0.00
Impressions0
✓ Campaign state✓ Target state↗ Review eligibility & bid
DIAGNOSE FIRSTZero spend isn’t proof of a low bid
05 / HARVESTGive converting
Give converting
terms a home.
Find keyword and ASIN candidates for compatible existing ad groups.
SEARCH TERM OPPORTUNITYIllustrative example
insulated travel mug
Orders8
ACoS22%
Search term→Exact keyword
HARVEST CANDIDATEChoose a compatible ad group
06 / TAKE ACTION · PROYour choices.
Your choices.
One bulk file.
Download selected eligible actions as an Amazon XLSX. You upload it to Amazon.
EXPORT PREVIEW · PROIllustrative example
X
ppc-actions.xlsxAmazon bulk operations format
↓- ✓ Selected negatives & pauses
- ✓ Eligible bid & placement changes
- ✓ Selected harvest actions
YOU STAY IN CONTROLNo automatic campaign changes
Example data. Your recommendations depend on the coverage and performance in your workbook.