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PPC AD SWEEP · PRACTICAL GUIDES

A practical Amazon PPC cleanup checklist

Review search terms and targets, compare spend with break-even, and check your bulk upload results.

By PPC Ad Sweep · Reviewed October 1, 2026 · Sponsored Products

The short answer

Review a fresh bulk report on a regular schedule, check eligible exclusions and pauses against your economics, apply the changes you agree with, and verify Amazon’s processing result.

1. Start with comparable data

Use the right account, marketplace, date window and break-even threshold. Keep a record of when you made changes. A weekly review habit does not mean seven days always provides enough evidence: sales volume and attribution delays affect what you can conclude.

2. Separate the decisions

Review shopper queries for negative exact additions and review keywords or product targets for potential pauses. Check campaign and ad group names before accepting an action. PPC Ad Sweep groups its recommendations with their evidence so you can make those decisions on screen.

3. Preserve useful traffic

Do not treat every high-ACoS row or no-order row as a guaranteed mistake. Consider relevance, margin, the reporting window and your launch goals. A cleanup report identifies candidates; it does not replace your judgement or manage bids.

4. Apply and verify

With Pro, review the eligible Amazon-ready bulk sheet, then upload it at Amazon Ads → Bulk operations. Wait for processing, inspect the result, and resolve any rejected rows. A successful download from PPC Ad Sweep does not mean Amazon has applied the changes. Amazon describes this workflow in its campaign improvement guide.

5. Review the next period

New shopper queries can appear and existing performance can change. Compare later spend and attributed sales, while accounting for prices, seasonality and other campaign changes. Do not report the estimated waste from the original file as verified savings.

The first complete on-screen report is free per verified account. Pro includes future reports, CSV exports, and eligible bulk sheets for $19/month or $190/year. You remain responsible for reviewing and uploading each file.

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Your file is processed securely on our server. We never connect to Amazon or change your campaigns.

We collect your first name, last name and email to save your report. Background audits temporarily store uploaded workbooks in private Cloudflare R2 storage and process them on Render. Source files are deleted after a successful audit; remaining files and unfinished uploads are scheduled for automatic deletion after one day. Temporary processing files are removed when the task finishes. Your report results are stored in our database. Only you can access your saved reports through your account, or the browser session used to save a guest report.

The public counter shows aggregate estimated waste found, not confirmed savings. It never shows your identity, campaigns or search terms. Duplicate findings are not counted again.

We keep a first-party event record for page activity, report completion, account creation and checkout, with campaign labels and a hashed browser identifier. It helps us understand which sources bring customers. Calculations entered in the free calculator are not recorded.

If you allow optional analytics, Google Analytics receives only an aggregate page name and approved campaign source, medium, campaign, and content labels. We do not send report URLs, report names, referrer URLs, search terms, account details, lead tokens, or Amazon Ads data. You can reject analytics or withdraw consent here at any time.

Neon manages account sign-in and verification emails. Guest previews expire after 24 hours. Canceling a subscription schedules paid report deletion after the paid period. Your first free report stays available; account, sign-in, and billing records are retained. After account deletion, a keyed marker of a used free trial remains to prevent repeat trials. Downloads already saved on your device are unaffected.

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